See how a nail salon handles inquiries automatically. Customer asks about pricing → AI responds with availability and booking link. No staff needed. No missed leads.
The Full Flow
Customer sends "how much for gel nails?" via Instagram DM
ChatGPT reads the message, pulls business context, crafts a reply
Professional reply with pricing, availability, and booking link auto-sent
Nails & Glow Studio
Online
Hi! How much for gel nails? And do you have openings this Saturday?
12:34 PM
Hi! Gel manicures are $45 — we're open Tue-Sat 10am-7pm. This Saturday has 2 spots left at 11am and 2pm. Book here 👇
noctivra.polsia.app/book
A customer asks about gel nail pricing and Saturday availability. The AI responds instantly — with the price, open slots, and a direct booking link — all without any staff involvement.
Instant response — 24/7
AI replies within seconds, even at 11pm on a Sunday
On-brand, professional tone
Every reply sounds like your best staff, every time
Converts followers into bookings
Every DM becomes a real appointment, not a missed opportunity
Type a DM like a customer would — see how the AI responds in real time
Full walkthrough for beauty clients. No code required.
Go to make.com and create a free account. The free plan gives you 1,000 operations/month — enough for a small salon's DM volume.
Tip:
Small salons typically use 100-200 operations/month. One DM → one automation run = 1 operation. You'll be well under the free tier.
Create a new Scenario. Add the Instagram module as your trigger → Watch Direct Messages. Authorize your Instagram Business account.
Make.com Module: Instagram for Business → Watch Direct Messages
Triggers when a customer sends you a DM on Instagram. Returns: sender name, message text, timestamp.
Add the OpenAI / ChatGPT module → Create a Completion. Configure your prompt with your salon's info:
System Prompt: You are a friendly professional assistant for [Salon Name]. Business info: - Gel manicure: $45 | Hard gel: $65 | Fill-ins: $30 - Hours: Tue-Sat 10am-7pm | Closed Sun-Mon - Address: [your address] - Booking link: [your-booking-link.com] Respond to customer DMs concisely and warmly. Include pricing and availability when asked. Always end with a booking link. Keep replies under 3 sentences.
Map the DM message text as the User Message input.
Add the Instagram for Business → Send Direct Message module. Map the ChatGPT response as the message content. Use the same conversation ID from the trigger.
Make.com Module: Instagram for Business → Send Direct Message
Recipient: use the sender's username/ID from the trigger. Message: map the ChatGPT response output here.
Toggle the scenario ON. Set the schedule to run every 15 minutes (or every 1 minute for faster responses). Make.com will automatically check for new DMs and process them.
Total setup time: ~20 minutes. No code. Works 24/7.
The same flow works in Zapier. Use Instagram by Meta trigger → OpenAI action → Instagram send message. Zapier's UI is slightly different but the setup is nearly identical.
Trigger
Instagram → New DM
AI Processing
OpenAI → ChatGPT
Response
Instagram → Send DM